Story Ad


Tile Asset Deliverables :

  • Logo :993 px wide x 284 high provided as a .png on transparent background.
  • Image :One high-quality image that is 360 px x 600 px, provided as an up to 2 MB .png file, please account for a 175 px ‘buffer zone’ at the top of the image.
  • Title of Story :Up to 55 characters with spaces (provided as text).

Story Asset Deliverables : 

  • Snap ads :
  • 3-20 ‘chapterized’ Snap Ads provided as separate files for flighting (Each Snap Ad can be up to 10 seconds for a total of up to 180 seconds).
  • Attachments (if running on Snap Ads in the Story Ad).
  • Brand Name: Up to 25 characters with spaces.
  • Headline: Up to 34 characters with spaces.


Tile Asset :

  • Ensure your brand logo pops on the image - take advantage of the full logo space available by separating your logo into two lines if necessary to fill the maximum allotted space.
  • Create a curiosity gap or sense of urgency with your Story title.
  • Keep copy clear, concise, and honest.
  • When it works, tease utility, novelty, and relevance with your Story title.

Story Assets :

  • Your Story Ad is a branded content experience; Create a narrative Users will want to watch and engage with.
  • Ensure Snap Ads viewed in succession tell a cohesive story.
  • Pace and movement are key; Snap Ads should have personality, energy, movement, and be quick-hitting.
  • Avoid using your 1st Snap Ad in the Story Ad as an introduction; Drop right into action, as your Tile acts as the viewer’s introduction to the story.

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